I bought this blush along with two other products (but they're gifts so i cant post them!)
I have heard so much about this blush, especially from essiebutton on youtube, so seeing as i was buying from them anyway i thought i would treat myself to a 'pre-christmas' present. It's pretty much a matte colour (especially when swatched) but there is a bit of shimmer if you hold the product under the light, however not enough for it to show up on the skin.
The product itself is very soft and smooth, and well pigmented. The colour is great for my skin tone, im pretty pale with yellow undertones, so i try and stay clear of anything orange based.
At £5.50 its a pretty good bargain! I really like this product, i don't use it as a blush, but as a contour colour, i was originally using MAC's Prism, but that was a tad pink - so i now only use that as a blush. And then i moved on to using an eyeshadow from the Urban Decay Naked 2 palette called Tease, which is pretty similar to this colour, and they are both very good at creating a natural shadow in the hollows of your cheek, but remember to use a light hand! Otherwise you can look a bit zombified...